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NEW YORK Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.
The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive social media campaign to promote its two new flavors: Acai Fruit Punch and Mango Melon.
The latest additions to its zero-calorie product line are both naturally sweetened by Stevia. New 15-second TV spots from The Arnell Group air this month starring the brand’s lizard mascot.
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