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When confronted with consumer electronics, do women go into an anxious swoon? That was the cliche for years — the stereotype about stereos, so to speak. Focusing on single women (i.e., women not subject to the special influences a married household entails), a new Forrester Research report gives a more up-to-date picture of the matter.
One measure of single women’s comfort with consumer electronics is that they’re not much less likely than single men to own some items in the category — and are a bit more likely to own a digital camera (78 percent vs.
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