Snook Moves to Grey

Grey here has lured away another key talent from TBWA\Chiat\Day, naming Christopher Snook svp, director of planning.

Snook was one of three executives running the account planning group at TBWA\C\D in Playa del Rey, Calif. He was with the agency for more than two years, and aided in last year’s win of the $100 million XM Satellite Radio account.

At Grey, Snook will head a four-person planning department. He starts May 1 and replaces Sheree Hutchison, who left the agency earlier this month.

“Grey is one of the most respected global agencies, and they have a reputation for building and growing strong brands,” said Snook.

Snook will oversee planning on all of the agency’s accounts, including Pedigree Dog Food, the California State Lottery, Park Place Entertainment, State of California Energy Conservation, Edison International and Roman Meal Breads. He will report to John Crosson, co-president and COO of Grey L.A.

“This is a critically important job for us on two fronts—new business and the ongoing creative revolution here,” said Crosson.

As part of that revolution, which is aimed at shedding what many see as a stodgy image, Grey last fall hired TBWA\C\D’s Sheri Olmon as creative director [Adweek, Oct. 2].

Speaking of Crosson and chief creative officer Peter Mooney, Snook said, “There’s a desire within these guys to change the perception of Grey in the marketplace. As a planner, that’s an attractive proposal.”

Prior to joining TBWA\C\D, Snook headed planning at such agencies as M&C Saatchi and Saatchi & Saatchi in New York and Howell Henry Chaldecott Lury in London.