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A Nascar licensee trying to create awareness for a cartoon character has awarded its ad account to The Smith Agency in Fort Lauderdale, Fla., without a review.
Named for its Elvis-like canine character, Hopey the Hound Dog Inc. is spending about $1.5 million in 1998 to promote visits to state fairs nationwide, said Roy Anthony Sciacca, president of HHD and producer of the U.S. tour.
The account will encompass public relations and promotions, print and radio ads, and possibly TV.
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