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NEW YORK Procter & Gamble has awarded all North American communications planning assignments for its recently acquired Gillette subsidiary to Publicis Groupe’s Starcom MediaVest Group, the client confirmed today.
Gillette’s media spending in the U.S. is estimated at $560 million.
The only other contender was Aegis Group’s Carat, which along with SMG shares communications channel planning duties for the rest of P&G.
The Cincinnati-based marketer pulled Gillette’s estimated $800 million global media planning and buying account from WPP Group’s MindShare last month after completing its acquisition of Gillette.
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