Six Flags to Trim Contender List

DALLAS Six Flags next week is expected to cut to six agencies in the review for its $90 million global creative and media business, according to sources.

The cuts will be based on submissions from a dozen agencies, sources said.

Shops that returned the request for proposals this week are: incumbent independent Ackerman McQueen in Oklahoma City; independents The Richards Group in Dallas and Doner in Southfield, Mich.; WPP Group’s J. Walter Thompson in New York; Grey Global Group’s Grey in New York; Havas’ Euro RSCG MVBMS Partners in New York; Publicis Groupe’s Fallon in Minneapolis; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston, and siblings Temerlin McClain in Irving, Texas, Foote, Cone & Belding in Chicago, Deutsch/LA in Marina del Rey, Calif., and McCann-Erickson in New York, sources said.

RFPs were issued to a broader field of agencies, but some, including Omnicom’s GSD&M in Austin, Texas, and IPG shops Campbell-Ewald in Warren, Mich., and The Martin Agency in Richmond, Va., did not return them, sources said.

The Oklahoma City client will visit the six remaining agencies the week of July 7; three or four finalists will be notified later that week, sources said. Presentations are scheduled for mid-August at the client’s Oklahoma City offices, sources said.

Ackerman McQueen handles creative chores for the amusement park company and subcontracts media duties to IPG’s Initiative Media, New York.

Roth Associates of New York is overseeing the review. Roth could not be reached for comment. Agency executives either declined comment or could not be reached.