Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In another attempt to draw new subscribers with premium content, Sirius Satellite Radio said it has inked a multi-year agreement to broadcast every game of the 2005, 2006 and 2007 NCAA Division 1 Men’s Basketball Championships.
The NCAA play-by-play coverage begins with the opening game on March 15 and concludes with the championship game on April 4 from the Edward Jones Dome in St. Louis. Financial details were not disclosed.
“There is no more exciting sporting event in college sports than NCAA March Madness, and this deal will allow college hoops fans everywhere to follow their team,” said Scott Greenstein, president of entertainment and sports for Sirius, in announcing the agreement.
Both
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in