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IBM last week consolidated about $100 million in global direct marketing assignments at four agencies, reducing its roster from nearly 30 shops.
The shops benefiting are: Strategic Interactive Group, a subsidiary of Bronner Slosberg Humphrey, Boston; Barry Blau & Partners, Wilton, Conn.; and OgilvyOne Worldwide and Wunderman Cato Johnson, both New York, according to Abby Kohnstamm, vice president of corporate marketing at the Armonk, N.Y.-based company.
A $15-20 million direct marketing program targeting small to midsized corporations is still up for grabs.
SIG will be responsible for developing worldwide Internet communications for the computer giant.
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