Siddall Is Discovered

Discovery Health Channel has chosen Siddall, Matus & Coughter as its creative agency.
The Richmond, Va., shop topped Boston’s Modernista! for the account of the cable channel, launched in August 1999. Billings were undisclosed.
“We were looking mostly for a print and out-of-home campaign, and Modernista! came in with stronger TV [while] SM&C came in with stronger print,” said Rebecca MacIntosh, marketing director for the Bethesda, Md.-based client. “We thought they understood where the brand is today and where we want to be in the next six months.”
Roy Davimes, senior copywriter at SM&C, said, “The job was to brand the channel through its programming series, so we created concepts specific to each program.”
The campaign will launch in Time in May and subsequently in national publications like Newsweek, People and Good Housekeeping, said Susan DeMeo, SM&C senior account executive.