The shortage of digital talent in advertising

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By Brian Morrissey

It might seem like doom and gloom on the jobs front in the ad industry, but there are some who are still in demand, notably digital talent. Check out the jobs sections of shops like R/GA, AKQA, Organic and others, and you'll find dozens of openings. MDC Partners organized an Advertising Week panel to shed light on the difficulties agencies have in recruiting and retaining digital talent. The biggest problem, according to participants: Techies aren't that crazy about going to work in agency land as opposed to startups or tech giants like Google.

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