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CHICAGO Retailer Shoe Carnival has shifted its $15-20 million creative and media account to independent Adamson in St. Louis following a review, the agency confirmed.
Creative had been handled in-house, while media buying was previously at Kelly Scott & Madison in Chicago. Agency officials referred calls to the client.
Contenders in the review could not be determined.
The move followed the arrival of Myrna Reiss as the Evansville, Ind.-based shoe retailer’s vice president of marketing.
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