Shipping Out

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

No one likes shipping and handling charges. But when buying a sofa from the local department store, one might be inclined to accept the S&H charge as a necessary evil. Well, not so in the online world, where research shows that 63 percent of consumers say shipping and handling charges have deterred them from buying something on the Web. According to a new report from Jupiter Media Metrix, what seems to be at issue is not the presence of S&H charges but the way e-tailers are using them.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in