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LOS ANGELES Colby & Partners is preparing to open a New York office in June to service new client Sharp Electronics Corp., the agency confirmed.
The Dentsu shop, which is based in Santa Monica, Calif., assumes product-centric creative and media responsibilities for the Mahwah, N.J.-based client on May 1. The account was previously handled by Oasis in New York, which is also owned by Dentsu. According to Colby president and executive creative director Rick Colby, Dentsu executives approached him about taking on the business.
“They
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