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Can you tell a story using only circles and rectangles? You can if you’re Wieden + Kennedy in London, the agency behind “Cog,” and you have a new car to introduce. It helps, of course, to have a client that is more interested in capturing brand essence than showing 60 seconds of car footage.
In a whimsical $7.5 million (£4 million) campaign for the new Honda FR-V, a family is symbolized by three colorful circles.
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