Service Experts Selects Calise and Sedei

DALLAS Service Experts, a subsidiary of Lennox International, has chosen independent Calise and Sedei to handle its advertising and marketing after a review, the agency said.

Calise and Sedei was among an undisclosed group of finalists selected by the client with guidance from Dallas search consultant ABA Consulting, the agency said. Annual billings were not disclosed.

The shop will provide marketing communications planning and local marketing support to more than 130 service center locations across the United States and Canada, the agency said.

A new campaign is expected to break by April, said Charlie Calise, president of the Dallas-based agency.

“Service Experts and ABA Consulting had developed a unique positioning for the Service Experts brand,” Calise said. “Our job was to bring it to life.”

Service Experts, based in the Dallas suburb of Richardson, Texas, consists of company-owned service centers providing heating, cooling and indoor air quality sales, installation, maintenance and repair to the residential, construction and commercial markets in the U.S. and Canada. The company has about 8,000 employees throughout North America.