Self promotions

It’s intriguing to see what agencies come up with when promoting themselves. The Advertising Club of Greater Boston’s 2001 Resource Book contains numerous ads for regional shops, from the largest global players to small creative boutiques.

Arnold Worldwide, Boston, ballyhooed its ties to French conglomerate Havas Advertising by claiming it is “Now open 24 hours” in an ad with a wall of clocks set to times in Boston, Paris, London and elsewhere.

Digitas, Boston, placed a help-wanted ad urging prospective applicants to “Take a new direction.” Holland Mark Advertising, Boston, placed its familiar house ad depicting a homeless man with a sign reading, “Need money for liquor and handgun.” An effort from Mullen, Wenham, Mass., sports the tag “It’s all about the work,” while Hill, Holliday, Connors, Cosmopulos, Boston, stressed its civic involvement with a Yellow Pages parody headed “Community Services. See also Hill, Holliday.”

TFA/Leo Burnett Technology Group, Boston, used the phrase “Brand wins the heart.” The ad was crafted before the shop dropped the “TFA,” making one wonder just how many leads it will generate.