Seigle Stepping Down From His Hawaii Agency

Jack M. Seigle, chairman of Starr Seigle Communications, Hawaii’s largest marketing company, will retire at the end of the month, the company announced.
Seigle, 65, who has led the Honolulu company since 1983, will maintain an office there and serve in a consulting capacity.
“It’s difficult to retire after nearly four decades in this business,” he said, “but I intend to remain involved in community affairs and will be available as needed to consult and assist our clients. … I’m confident the team that will assume management of Starr Seigle is fully capable of carrying on the fine tradition.”
Jack Bates, formerly chief executive officer, succeeds Seigle as chairman. His duties include overseeing day-to-day operations for the company’s five divisions, including its advertising unit, Starr Seigle McCombs Advertising. In addition, David Koch and John Sutton were elevated to president and chief financial officer of the ad agency, respectively. Phil Wood, vice chairman of the corporation, and Jim Boersema, president of its ProComm Public Relations unit, round out the ownership team.
“For nearly 16 years our team has been fortunate to have a leader of the stature and integrity of Jack Seigle,” said Bates. “It is his leadership that has prepared us for this transition and those to come.”
During his career, Seigle managed agencies in Honolulu, San Francisco, Seattle, Los Angeles, Hong Kong and Manila, Philippines. He is best known in Hawaii for his political campaigns, which have helped win every gubernatorial race since 1970.
Starr Seigle was formed in 1983 through the merger of Starr McCombs Koch and Seigle Rolfs & Wood and now has nearly $50 million in billings. In addition to the ad and public relations units, it operates Q-Mark Research & Polling, StarrTech Interactive and StarrMark Direct Marketing.
Its clients include Bank of Hawaii, Hilton Hotels of Hawaii, Hawaiian Airlines and local Nissan dealers.