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When it comes to vodka, the 4-year-old Vincent Van Gogh brand can’t boast the recognition of Grey Goose or Belvedere.
But the Dutch import, which is in the beginning stages of an agency search, claims two points of difference it will use to compete in the crowded flavored-vodka category: its wider variety of premium vodkas than high-end competitors such as Grey Goose and Belvedere and its vodka-based liqueurs.
“There are constantly new vodkas coming into the market,” said David van de Velde, president of the brand’s Reno, Nev.,
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