People don’t get eight hours of sleep in the real world, so Sealy is encouraging the weary to “Get a better six” in an integrated ad campaign breaking this week.
Sealy worked with orthopedic surgeons to develop the new Sealy Posturepedic mattress with “knock-out zones” to reduce tossing and turning. The mattress is the focus of Sealy’s new national campaign.
“Instead of getting the recommended eight hours, we are often finding ourselves getting six,” said Philip Dobbs, svp-marketing for the Trinity, N.C.-based bedding manufacturer, in a statement. “So Sealy has developed mattresses to help us ‘get a better six.'”
TV spots, via Cramer-Krasselt, Chicago, feature characters like Peter Robolzi, a brother of a lottery winner, and late night partier Ashlee Remington, who finds time to for beauty sleep when she takes a break playing video games. Print, out-of-home and online also support.