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Seagram has launched a global review of its Martell Cognac business, which is currently at Ogilvy & Mather, sources said.
The review is limited to roster shops, and Ogilvy plans to defend the account, which is worth $30-40 million in billings, according to sources.
Also invited: TBWA/Chiat/Day, handler of Absolut Vodka, Chivas Regal, Seagram’s Gin, The Glenlivet and Godiva liqueur; and Grey Advertising, which handles Captain Morgan, Crown Royal, V.O. Canadian and Myers Dark Rum, in addition to Mumm champagne.
Grey’s MediaCom unit buys media for all Seagram brands except Absolut.
The agencies are expected to meet with the client to discuss parameters within a few weeks.
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