Scott Goodson On the Spot

On a snowy day in Boston, the co-founder and creative partner at Amsterdam’s StrawberryFrog wears a pair of square-framed, clear-plastic sunglasses, a funky look he pulls off easily. A native of Montreal, Goodson, 40, has been spending time stateside, last month opening a “pond,” as he calls it, in New York. In Europe, the 5-year-old agency has lured several high-profile brands—Ikea, Mitsubishi, MTV—with its quirky charm. Advertising is in Goodson’s blood: His father ran a shop called Cross Canada Advertising (where Goodson started out); his mother was copy director for the Morgans retail chain; and his four sisters have all worked in the industry as well.