Scare Tactics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For the more inhibited among us, a stiff drink or two may be a necessary precursor to leaving the house in full costume to celebrate Halloween.
St. Louis brewery Anheuser-Busch is also using the occasion to remind revelers to leave the driving to someone whose Halloween act does not include inebriation.
Igor, Frankenstein’s dim-witted assistant, stars in a print ad (shown here) that breaks this week in USA Today and local newspapers. Kupper Parker Communications in St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in