Say hello to this year’s random celebrity guests

By Brian Morrissey


Cannes is a glitzy place. The advertising festival comes on the heels of the town crawling with Hollywood stars. The advertising elite, let's face it, don't quite measure up compared the spectacle of Lindsay Lohan partying into the wee hours. (How many ecds have to wear ankle-monitoring bracelets?) So, of course, ad agencies import their own Hollywood-style star power. Last year, Roger Daltrey, Steven Van Zandt and Spike Lee graced the ad world with their presence. It's an eclectic bunch this year. Grey is bringing in Yoko Ono for its music seminar, which should make for an interesting interview. Yahoo! has conned Ben Stiller into flying in for a tête-à-tête with none other than Jeff Goodby. Finally, not to be outdone, Digitas is bringing over both Paula Abdul and Common for a branded content panel. You can debate whether, in a still-rocky economy, agencies should foot what's sure to be a big bill for such performers. But it's also a sign that advertising is alive and well as a key part of the future for the entertainment industries.