Savings Bank Opens Account At Hub Shop

BOSTON-Greenberg Seronick O’Leary & Partners has picked up ad duties for Cambridge Savings Bank.
The Boston agency prevailed over several undisclosed shops in the area following a review that lasted about two months. The Cambridge, Mass.-based bank, which has 11 branches and more than $1 billion in assets under management, had previously handled its advertising in-house.
A specific marketing strategy is still being formulated, but annual ad spending is likely to be about $800,000, said Alison Charello, vice president of marketing at Cambridge Savings.
The client’s advertising efforts will consist primarily of radio spots, an area in which Greenberg Seronick has been especially adept in recent years, Charello said.