SAP Launches TV Campaign

As part of its $50 million ad campaign, SAP, the e-business software company based in Walldorf, Germany, kicks off its first TV commercials of the year Wednesday on cable.

Spots titled “Couple” and “Robot” inform viewers about SAP’s ePortals and software for managing customer relationships and supply chains.

Print executions are running in more than 50 magazines with a new flight on deck for June and July from Ogilvy & Mather, New York.