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Specs
Who John Matejczyk (l.), ecd, and Matt Hofherr, president, director of strategy
What Advertising and production company
Where San Francisco offices
Among the latest generation of Bay Area startups to attract attention, Muh-tay-zik | Hof-fer celebrates offbeat projects for an eclectic client list. There’s work like Annie’s Homegrown, which spoofs the Stanford marshmallow experiment that began in the late 1960s, using kids and delayed gratification to sell the brand’s mac and cheese pizza. The 3-year-old shop also recently launched Gallo’s New Amsterdam vodka, and for client Do.com
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