Samsung Launches Effort to Define Hi-Def

Samsung has put up in-store displays at 2,000 retailers in the U.S. in hopes of educating consumers about high definition technology, which 89% of Americans have trouble understanding (according to studies).

The displays show a number of Samsung home theater components and explain HDTVs, Blu-ray players, home theater receivers and speaker systems.

“Samsung hopes to help consumers immediately recognize, right at the point of purchase, the true benefits of HD for their home, while providing consumers a number of options and total solutions to make HD a part of their lives,” said Tim Baxter, evp-sales and marketing at Samsung Electronics, Ridgefield Park, N.J.

Some electronics manufacturers see the digital conversion in February