Sacks Adds Pofahl, Viener

Agency Sacks, a New York ad shop specializing in luxury goods, has installed two new account directors. Amy Pofahl has come aboard following a long tenure at Hill, Holliday, Connors, Cosmopoulos and Altschiller & Company. As an account director, Pofahl has worked with technology and telecom clients. Hilarie Viener will work primarily on strategic initiatives and oversee the development of non-traditional business projects. Viener brings experience from BBDO, Lowe and Wells Rich Greene BDDP, on accounts ranging from toys to motor oil and pharmaceuticals. Agency Sacks’ clients include Leading Hotels of the World, Peninsula Hotels, Rosewood Hotels & Resorts, Paul Stuart, Verdura, Stark Carpet, Links of London, Chelsea Property Group, Denon, Gracious Home and Lazare Kaplan Diamonds.