Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Saatchi & Saatchi has landed creative duties on Miller High Life.
Saatchi here, a unit of Publicis Groupe, was a finalist for Miller Lite, which last week awarded creative chores to Bartle Bogle Hegarty.
Both brands came out of MDC Partners’ Crispin Porter + Bogusky, which split with the client in March. To win Miller Lite, Publicis-backed BBH here bested Saatchi and WPP Group’s Young & Rubicam in Chicago.
Miller Lite, the Milwaukee-based brewer’s flagship brand, was backed by about $165 million in major measured media last year, according to Nielsen-Monitor Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in