SAN FRANCISCO – Saatchi & Saatchi this week will begin a reorganization here, setting up multi-disciplinary account teams to replace its departments, according to Michael Jeary, president of the agency.
The move, Jeary said, comes in part in response to a growing demand from clients for flexibility in compensation. Account teams arranged according to the individual needs of the client can be less costly to smaller clients than those that simply reflect the agency’s full overhead. Jeary also hopes the new structure will enhance the advertising agency’s ability to delivery services. ‘What it does is demand the breakdown of walls between the different disciplines and departments,’ he said.
The restructuring, which will be announced to the staff this week, comes about after more than six months of work with an outside consultant and a series of staff meetings that explored ways of improving the way people work.
Further changes will follow. Jeary said he expects to beef up the creative department and the account planning group, which currently has a staff of one. He has not yet determined whether there will be any net change in the numbers of staffers Saatchi employs – 95 currently. ‘We’re experimenting here,’ Jeary said. ‘We’re not going to just replace one rigid structure with another. I want a fluid structure.’
Saatchi S.F. handles Hewlett-Packard Co., U.S. West Communications and Kikkoman International, for an estimated $85 million in annual billings.
Copyright Adweek L.P. (1993)
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