Rydholm Stepping Down

After nearly four decades in advertising, Ralph Rydholm said last week he intends to step down next month as chief executive officer of Euro RSCG Tatham here.
Rydholm, 60, said he will continue to work part-time for the agency through the end of the year, primarily as a consultant on the Hoover business, with which he has long been associated. “I’m going to quit the day-to-day,” he said.
He indicated that come the New Year, he expects to remain involved in some aspect of the business that has provided his living since 1960.
“Starting in ’99 I’ll do something else,” the jocular executive said.