Rydholm Stepping Down

After nearly four decades in advertising, Ralph Rydholm said last week he intends to step down next month as chief executive officer of Euro RSCG Tatham here.
Rydholm, 60, said he will continue to work part-time for the agency through the end of the year, primarily as a consultant on the Hoover business, with which he has long been associated. “I’m going to quit the day-to-day,” he said.
He indicated that come the New Year, he expects to remain involved in some aspect of the business that has provided his living since 1960.
“Starting in ’99 I’ll do something else,” the jocular executive said. “I’m still a young and youthful person, and I will end up finding something to do.”
Rydholm recently completed a year as chairman of the American Association of Advertising Agencies. His departure from Tatham has been planned for some time. In July 1996, former Leo Burnett executive Robert Welke took over Rydholm’s chairman and chief creative officer titles.
No decision has been made on who will succeed Rydholm as chief executive officer, said Mary Baglivo, president and director of client services at the agency.
Rydholm joined Tatham as chairman and chief creative officer in 1987 and was named chief executive officer five years later. He had previously been executive vice president, director and chief creative officer worldwide at the former Ted Bates agency in New York after spending the first half of his career at J. Walter Thompson in Chicago. He originally worked as a copywriter and was known as a master jingle writer.