Rudy Joins BeNow

BOSTON BeNow has hired Brett Rudy as director of strategic marketing solutions, a new position. Rudy, who starts at BeNow this week, will help develop multi-channel retail strategies across all accounts.

“Adding a top marketing professional like Brett is a real coup for us at this critical phase in our growth,” said Brad Neuenhaus, chief executive officer of BeNow. “His skills and experience more than qualify him to join us in our goal of helping companies transform all their customer information into a single, clear view that permits accurate, responsive relationship building.”

Prior to BeNow, Rudy was a senior account supervisor at PreVision Marketing in Lincoln, Mass. Before PreVision, Rudy held posts at Digitas and Saatchi & Saatchi.

Wakefield, Mass.-based BeNow is a database marketing services provider with a client list including Digitas, Mullen and Interface.