Ruder Finn Flies With Air France

BOSTON Ruder Finn said it has been selected as lead public relations agency by Air France.

Independent Ruder Finn is tasked with promoting the Paris-based airline in the U.S., primarily through media relations.

“Ruder Finn’s expertise in the air travel industry, as well as its understanding of European business and culture, convinced us that the agency was the ideal partner in the launching of this campaign,” said Marie-Joseph Male, vice president and general manager of Air France USA in New York.

The New York-based agency won the business following a review of undisclosed contenders. The budget for the account was not disclosed.

“We are thrilled to be honored by representing Air France,” said Gail Moaney, executive vice president and director of Ruder Finn’s travel and tourism practice. “We want to make certain that the U.S. media knows about Air France and hears from Air France on a regular basis.”