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LOS ANGELES R&R Partners said it has formed an alliance with Lagrant Communications, which specializes in minority marketing.
Under the agreement, R&R said it would call upon Lagrant in Los Angeles to provide R&R clients with marketing services aimed at the African American market. Lagrant was selected after R&R spoke with a handful of California shops, said Dale Erquiaga, vice president of brand services for R&R in Las Vegas.
The quality of Lagrant’s work and the enthusiasm of its employees were key factors in the shop’s selection, said Erquiaga.
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