RPA Looks Beyond Drivers for Arco Testimonials

Rubin Postaer and Associates has launched a regional TV campaign for Arco gasoline that features riding lawn mower and car audio enthusiasts.
What’s the connection? Both share a passion for quality and bargain pricing, said Jim Real, a senior writer at the Santa Monica, Calif., agency.
“These people look for deals on quality things,” Real said, “and that’s why each one of these spots is set up with people indulging their passions, whether it’s a lawn mower or car audio.”