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LOS ANGELES Independent RPA has hired Claire Browne as vice president, director of media insights, research and accountability.
Browne reports to Coby Low, svp, director of media resources, and starts July 1.
Most recently director of research at National Cable Communications here, Browne said she was responsible for explaining the new complexities of the cable environment to both sides, agency and cable companies. She was instrumental in the rollout of NCC’s Fusion ratings data model to Western agencies’ customers, including RPA.
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