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Campaigns for two Mullen clients—Virgin Drinks USA and Mangosoft—have stalled. The former cancelled its Fusion Water products, and no creative for the latter will break in the near term.
Virgin CEO Richard Branson pulled the plug on Virgin Drinks USA, quashing the planned launch of its Fusion Water line. Virgin Drinks USA’s employees, however, are vowing to save the company.
Officials with Mullen have denied there have been any employee reductions, but sources said “minor staffing cuts” have quietly been made in recent weeks as workflow has slowed.
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