Roth Selected as CEO of 141 Worldwide

BOSTON Ogilvy & Mather said Rick Roth has been named chief executive officer of its 141 Worldwide unit, an open position at the agency.

Roth, 50, joined WPP Group-owned Ogilvy & Mather as an account executive in 1981. Most recently, he served as worldwide global account director for clients such as Kraft, Mattel and SAB Miller. Roth for the near term will continue to have a role in overseeing those pieces of business, an Ogilvy representative said.

“The 141 network is a perfect complement to Ogilvy’s 360-degree brand stewardship business philosophy. With its expertise in delivering brand experiences through nontraditional methods, 141 offers one of our most exciting growth opportunities,” said Roth in a statement. “This is an impressive network with top-ranked clients and seasoned executives who have passion about the future.”

Relationship marketing agency 141 became part of WPP after the holding company acquired Cordiant; 141 has 80 offices in 50 countries. Some key 141 clients are Audi, Coca-Cola, Heineken and Kraft.

“Rick will be a wonderful leader in helping to build partnerships between our current clients and 141,” said Shelly Lazarus, chairman and CEO of New York-based Ogilvy, in a statement.