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BOSTON Rockwell Collins has selected Mintz & Hoke for advertising services after a review of undisclosed agencies.
Avon, Conn.-based independent Mintz & Hoke will help integrate Rockwell Collins’ strategic brand positioning across advertising, interactive, collateral, industry air shows and other promotional efforts.
The company spent $5 million on paid media in 2004 and $3 million through the first 10 months of 2005, per Nielsen Monitor-Plus.
The company’s previous agency was independent Sullivan Higdon & Sink in Wichita, Kan.
Planning
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