‘Rocket’ Stars in New MLB Spot via McCann

NEW YORK Houston Astros pitcher Roger Clemens is adding his face to the roster of Major League Baseball stars who describe baseball as their driving life force.

A new spot, tagged “I live for this,” breaks tomorrow during the All-Star Game and reminds fans to watch MLB games on TV. The commercial shows Clemens, nicknamed “The Rocket,” on the mound, juxtaposing close-ups with visuals of a NASA rocket blasting off. Of winning, he says, “Once you have a little taste of that, that’s all it’s about.”

The Clemens spot, by McCann Erickson in New York, is the 11th in the series, which broke last year and has featured Derek Jeter, Nomar Garciaparra and Sammy Sosa. The campaign is running worldwide and has included Japanese-language ads with Hideki Matsui and Ichiro Suzuki and Spanish-language ads featuring Pedro Martinez.