Roberts Succeeds Michael as M&P President

DALLAS Michael & Partners has appointed Heather Roberts president, the agency said.

Roberts, who was named vice president last April, will continue her creative duties, in addition to managing the shop’s day-to-day operations.

Roberts has been with the Dallas-based agency since its inception in 1998. She joined M&P as director of creative services. Before that, Roberts was creative services director at DFW Executive Services in Dallas.

As president, Roberts will assume the role previously held by agency founder George Michael. Michael will retain his duties as chairman, the shop said. In addition, the agency does not plan to fill Roberts’ vice president position at this time.

M&P serves a variety of industries, including healthcare, finance, real estate, retail, technology, telecom and tourism. Clients include Advanced Neuromodulation Systems, EDS, The Cash Store, Epimed International, the National Pain Awareness Campaign and VuComp.