RJR Puts Winston Into Review

Southeast Shops Vie for Creative Portion of $37 Mil. Account
NEW YORK–It’s no bull. Winston Cigarettes has put the creative portion of its $37 million account into review.
Incumbent Long Haymes Carr, Winston-Salem, N.C., confirmed the re-view and estimated the account at $37 million, but did not break down the media and creative budgets.
Winston, an R.J. Reynolds Tobacco unit, also located in Winston-Salem, is hearing pitches from several shops, said sources. LHC said it will defend and pitched last week.
Doe-Anderson Advertising in Louisville, Ky.;