R.I.P.: The Pepsi Generation's Oldest Spokesman Bites the Dust

Life imitates art and so, alas, does death. In Pepsi’s new TV campaign, which urges consumers to ‘Be Young. Have Fun. Drink Pepsi,’ one spot features a 93-year-old man named Herman Finberg – first seen sipping Coke at a dull wedding, then exuberantly drinking Pepsi on the beach while wearing a T-shirt with the legend, ‘Eat. Surf. Die.’ The unfortunate punch line to the story: Finberg did die, before the spot even aired. He’d gone to a hospital with a blood clot in the leg, and doctors wanted to amputate.