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NEW YORK “Business is beautiful,” according to a Publicis & Hal Riney TV spot and print ad for Sprint that breaks today.
“Anthem,” in 60- and 30-second versions, features a 12-piece multi-ethnic band playing varied musical styles in an office building while people in various business settings, using Sprint services in different ways, sing along. “We’re totally connected wirelessly,” one woman sings. There is no tagline, but the theme, “Business is beautiful,” appears at the beginning of the ad.
The
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