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SAN FRANCISCO – Tony Houghton is about to face his first contest since becoming president of Hal Riney & Partners in January as the review for the $20-million Sears, Roebuck & Co. apparel ad account gets underway.
The review could be a much needed boost for the S.F. office, which had a string of disappointments last year. Though Riney won the $10-million The Good Guys account at the end of the year and has picked up some smaller pieces of business, the agency failed to bring home either the Mastercard or Compaq accounts.
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