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“All for one, and one for all.” So proclaimed the Three Musketeers, and now the Jewish Com munity Center in New York is giving the motto—well, half of it, anyway—a new spin in five outdoor ads from Three Moves Ahead.
The work, which broke recently, bears the tag line, “One for all,” and focuses on the welcoming, all-inclusive attitude for which the brand-new, $85 million center would like to be known.
“[Post-Sept. 11] is an unusual time for the subject of community,” noted Anders Rich, president and creative director at Three Moves Ahead in New York.
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