Richards Recalls '60s' Pet Sounds

Chick-fil-A’s ‘Summer of Chicken’ Roasts Era’s Musical Anthems
DALLAS–It’s the “Summer of chicken” and cows wearing love beads and tie-dyed garments are tuning their radios to the psychedelic sounds of the 1960s.
Now in its fifth year, the hugely popular Chick-fil-A campaign developed by The Richards Group launched its latest round of creative work in mid-July. The effort again features cows, with self-preservation in mind, urging consumers to eat chicken rather than beef.
In addition to billboard and point-of-sale, the new work features a radio commercial imitating an advertisement for a compilation of ’60s tunes from the “Summer of chicken.”