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Russo Comes Aboard To Direct New Relationship Marketing Group
DALLAS–Looking to add depth and experience to its in-house direct marketing capabilities, The Richards Group here has hired industry veteran Bill Russo to head a new unit dedicated to the discipline.
Russo, formerly senior vice president of Brierley & Partners in Dallas, will direct Richards/Russo as principal, spearheading direct marketing and customer loyalty programs. Russo will utilize existing personnel and also plans to hire an undetermined number of new employees to shore up the unit.
At Brierley, Russo oversaw customer loyalty programs for Hertz, United Parcel Service, Neiman Marcus and Blockbuster Video.
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