Review Leads ‘Tribune’ To DDB

The Chicago Tribune last week tapped DDB, here, for its $4 million ad account. The Omnicom agency bested three Chicago-based finalists: Publicis’ Leo Burnett, IPG’s Draft and WPP’s Young & Rubicam. The client, which split with MARC USA in Chicago in February, was looking for stronger below-the-line capabilities. MARC’s work was tagged, “Our paper, your passion.” The account encompasses several Tribune properties, including Chicago magazine and the Redeye tabloid.