Returning To Fort Worth Roots, Dally Vows Smaller Is Better

Fort Worth, Texas, ad veteran Scott Dally has returned to run a new agency he promises will remain small and stay in Cowtown.
The agency’s name, Dally, and many of its senior personnel remain the same, but Dally himself said the growth mission has changed from his former shop. That operation closed last year in Chapter 7 bankruptcy proceedings, just two years after reaching $35 million in billings.
“I have no desire to be that size again,” he said last week.
The reincarnated agency is located in the Sundance Square area of Fort Worth, the city which was home to the original Dally Advertising (founded by Scott Dally’s father, Del) from 1959 to 1994.